Nike’s logo was purchased for $35, Pepsi paid $1 million for the existing logo. sorry mate, it wouldn’t work, graphic designer from istanbul…this must be a joke or something…, I liked their 1973 logo. Encrypted meta messages were meant to add more appeal to the brand and forge an emotional bond with the customers. From AdAge: Posted by 4 months ago. Check out this SlideShare : https://www.slideshare.net/Foodsfluidsandbeyond/breathtaking-pepsi. It certainly is graphically clean and very soapy refreshing! Now these new ones, i don’t know …. I have attached the link to the document below. This Pepsi logo version carries a lot of era-appropriate influences like 3D and futuristic styles. Not sure if design direction will work with today’s generation? (Signing Beyonce as a multi-year brand ambassador cost the company $50 million. Meet the founders behind the hottest new brands. According to Stock Logos, "The listed prices include a complete branding package unless otherwise noted." Pepsi Logo Design Elements The Pepsi logo of today, which is often dubbed Pepsi Globe, kind of looks like a smile. The 2008 redesign of the Pepsi logo gave the stripes an upward flow, resembling a smile (Image credit: Pepsi) Coke may be the world's number one soft drink, but Pepsi has done pretty well over the years too. Very interesting and informative post. sorry. In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The uppercase letters were replaced. Have a great day ahead. ( If they do ugly marketing.. this logo could be perfect). Its truly said, “Beauty lies in the eyes of the Beholder”. How Prototyping Can Be Used as a Critical Thinking Tool to Visualise Future Unknowns, 3 Key Skills for Top-Notch Instructional Designers, 5 Steps to Designing Better Digital Products for Women, The Impact of Introducing a Virtual Assistant to National Parks. While Those were the days when soft drinks were used as medicinal aid. Other Post Type. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.”, “Tropicana will also be differentiated, enabling us to re-engage consumers with this iconic brand.”, “We’re initiating similar upgrades for the entire Gatorade line, which will have an entirely new contemporary identity, and there will be exciting innovations for both G2 and Tiger and a renewed Propel platform.”. The logo contains many secrets like Golden Ratio, GeoDynamics, Earth’s Magnetic Field, Gravitational Field, Fengshui, Pythagoras Theorem, Mona Lisa, Parthenon, Theory of Relativity, American Flag and even multiple emotions. This existing logo was designed by Peter Arnell of the Arnell Group. I’m seeing a bit of pacman here (yummy yummy!) The redesign was comparable to Coca-Cola's earlier simplification of there can and bottle designs. In my opinion the more modern font for the word mark “pepsi” works well but the overall design of cans and bottles is a bit too cheap. This is a shot at reversing the tides so to speak, I myself have offered free soda while out delivering and received the comments “I don’t drink soda”. The redesign was made in 2008 by The Arnell Group, which was said to have received $1,000,000 for the job. 2008 – 2014. The news was first reported in Beverage Digest. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. When Peter Arnell’s document was leaked, he faced huge criticism for his logics behind the logo. Since 1898, PepsiCo revised its logo several times. This is the one that costs $1 million. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. 6. The Pepsi horizontally-striped globe was an iconic part of the soda giant's branding for more than half a century before the company ditched it in favor of a swoopy mess in 2008. The history of the Pepsi logo is one of constant reimagination. On October 2008, Pepsi decided to redesign its logo and rebrand many of its product. The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo (see below). Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. In 2009, Pepsi, Diet Pepsi, and Pepsi Max began using all … It was true Pepsi. On October 2008, Pepsi decided to redesign its logo and rebrand many of its product. Everyone figured they had just ripped off the Obama logo. The globe symbol of the Pepsi’s logo plays a vital role in portraying the earth’s GeoDynamics, Magnetic field and Gravitational field. The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. And when you want to do some re-branding of your own, start by tossing the 50 Things No Man Over 40 Should Own . Draw a circle with diameter d=a. However, they moved on, bringing in … After few minor changes, the logo was finally redesigned in 2008–2009. The price tag for some of the most iconic logos of all time vary drastically. That’s supposed to be a smile? From BevNET: Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands. Image Source: rahelgebreyes.wordpress.com. Mountain Dew will be renamed as “Mtn Dew” on packages, and Diet Pepsi Max will be known as simply Pepsi Max. Worst of 2008 - dumb logo redesigns | Capital One & Pepsi When companies redesign logos, they often embrace design trends. Pepsi, Diet Pepsi and Pepsi Max began using all lowercase fonts for name brand. The Tipping Point: Who is best placed to do strategic design. Over the years, Pepsi’s logo evolved and changed with the times. Unfortunately, a 27 paged internal document(named BreathTaking) from the company was leaked. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. It revealed the hidden secrets of the simple looking logo. Sorry, your blog cannot share posts by email. The minimal logo had an ocean of secrets that very few knows about. a=1.61803399 b=1 a=1.61803399 b=1 a a a 0.5a b a a a 0.5a a a=1.61803399 b=1 a a=1.61803399 b=1 7. Any suggestions or comments are welcomed. Post was not sent - check your email addresses! Arnell Group redesigned Pepsi's logo to the tune of $1 million in 2008. The current Pepsi logo, which is often nicknamed Pepsi Globe, somewhat resembles a smile. A hand drawn red typeface. From bright red with spikes to curly and wavy, the logo had a great history. And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. I don’t like the redesign. General discussion about beverage related products. Honestly….Almost all graphic designers around me says “This is really ugly Logo”. Capital One did just that, except they embraced a trend that ended ten years ago. It is now moved down and colored blue. Last year Pepsi spent several hundred million dollarson a new logo. ‘Pepsi-Cola’ dropped the word ‘Cola’ from its name in 1962. The New York-based brand consultancy agency Arnell Group was hired on a $1 million contract to perform the brand update, leading to a 27-page design proposal titled … The new logos are definitely targeting the younger generations.Since the big push on health drinks, soda sales have dropped significantly. Brands like Google, BMW, and the likes have redesigned their logo to create a crisp graphic mark. So why does the simple looking logo is among the most expensive one? PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. The Pepsi logo of 2008, cost $1,000,000 The BBC logo, designed in 1997, cost $1,800,00 The BP’s redesigned logo of 2008 cost $211,000,000. The red, white and blue colour in the logo represents its pride connection with America. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. Over it’s 122 year history, the logo has seen 12 redesigns. Wayne D. says: December 26, 2008 at 1:25 pm. 0.5b 0.5a 8. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. In the spherical shape, a white swirl divides it into two areas: red and blue. The drink is mainly marketed to people in the 12-30 year old demographic group, creating a connection to activities like extreme sports and to the video game culture.” – wikipedia, mtn dew, because the coca cola can is fire engine red. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. In 2008, the designers presented a completely new logo, in which the inscription is located to the left of the word “Pepsi.” The white band in the middle of the logo will now loosely form a series of smiles. The white area in the logo is the series of smile. From the 3D inspired design, the logo adapted to the flat design movement. In that document, he stated many facts and described the evolution and significance of Pepsi’s logo. Arnell Group spent a reported $1 million in 2008 for a Pepsi rebranding and logo redesign. Nike spent only $35 for its logo in 1971 Twitter paid only $15 for its original design and a little early 80’s Avante Garde or the new Helvetica movie! It has been used by Artists and Architects, but i was impressed by its use in Pepsi’s Logo. The drink was originally named as Brad’s Drink, in 1983 by Caleb Bradham. PepsiCo is one of the biggest soft drink manufacturers in the world and the redesign of their logo in 2008 reportedly cost $1,000,000. The BBC famously spent some $1.8 million to make over its logo in 1997, switching from slanted fonts and color splashes to simple letter boxes in slanted Gill Sans font. Oh well… I don’t like it, regardless of what it looks like or what it’s supposed to be. Also, the Diet Pepsi Max has had a name change, it is now called Pepsi Max. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. The Diet Pepsi logo indicates a smirk, Pepsi a smile, Pepsi Max a laugh. Close. After the rise in nationalism during World War 2, Pepsi added the blue colour in its logo. In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products by mid-2009. Pepsi Logo Redesign Nader October 23, 2008 15 Comments One of the biggest rebrandings in history will take place over the next months and years. The top deviation of red colour in the logo at the upper right hand side represents earth gravitational pull and relativity of space and time. This redesign opted to focus on increasing the 3D effect of the Pepsi Globe, and increasing the logo’s visual impact. Pepsi's strategy for regaining share involves $1.2 billion, a complete packaging, merchandising and marketing overhaul and a reduced reliance on BBDO. Pepsi logo redesign brand manual from 2008 is the most hysterical professional document I’ve ever seen this will make you laugh your ass off by the time you get to the end. The concept of Golden Ratio plays essential role in the erection of human beauty. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. It was from Peter Arnell, the man behind the logo. This is the most interesting and funniest part of the logo. It can be observed when we align the logo from 0° to 90°. In 2008, Pepsi splurged 1 million dollars on a new logo with a secret meaning. And its simple, classic, circular logo is nothing short of iconic. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. Gatorade will also receive a redesign, focusing the brand on the letter G. Changes will include a graphical redesign of core Pepsi CSDs Pepsi, Mountain Dew and Sierra Mist and a rebranding of some products. The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. Tried writing in Medium for the 1st time, hope this article was helpful for you. Here i would like to share few more logo prices. Pepsi is one of the worlds most recognized brands, and this iteration appears like a redesign done by a student in a community college and posted it on deviantArt. This existing logo was designed by Peter Arnell of the Arnell Group. The design of the new emblem channels the ideas of the golden section, Earth’s magnetic field and gravitation, fengshui, and other fields of knowledge. This is how the new cans and bottles will look like. Also, Mountain Dew will be rebranded as Mtn Dew. In 1973, Pepsi switched to the globe style logo. …. The Pepsi Ratio It starts with a circle. It kinda looks like it’s supposed to be a ninja wearing an eye patch to me… But a smile… I just can’t see it. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. This continues to be the trend today. Only the logo, designed by New York-based Arnell Group has been released so far. The present Pepsi logo was created in 2008, when the company started revamping its brand as part of its global re-branding strategies. The redesign reportedly cost $1 million and was done by the Arnell Group in 2008. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. 333. Mona Lisa is an example. Inside a sphere-like shape, there is a white swirl dividing it in two parts: blue and red. This period was characterized by a change in the location of the company’s name. However, some people view this logo change as a failure and a lost battle in the infamous Cola Wars, commenting that the Pepsi logo will never achieve the timeless identity of the Coca-Cola logo. But now, since the “rationale” for the new logo is circulating on the web, the debate has taken on a viral life of its own. One of the biggest rebrandings in history will take place over the next months and years. In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. This logo is among the most expensive logos of the world. Pepsi Pepsi reportedly spent $1 million on this logo redesign in 2008. I am a new york based graphic designer. Both new and old logos have an … 2009 Although launched late 2008, this logo was officially on cans in 2009. The 3D logo was made flat and minimalistic. Let’s have an insight. The Pepsi Ratio is aesthetic geometry. In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Details of which are available in BreathTaking. I am a retired designer and have over 4000 Pepsi Cans – pretty please XXXX where can I get the new promo packs??? The 27-page design brief for the Pepsi logo redesign entitled “Breathtaking” reads like a scientific white paper loaded with marketingese and unprecedented levels of highly creative BS. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. a 1. im a designer, and in terms of the target audience, hate it 2008 to present day. 2006 – 2008. “Today’s target demographic is radically different. The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. Segway So Intuitive: A Chimp Can Handle It, Italy’s Fastest Police Car: Lamborghini Gallardo, sipbits | fresh squeezed founders » This is what $1.2 billion looks like, The Creative unConference – Guest Post from Stephanie Sharp | Brainzooming. Current Pepsi logo has patriotic palette of the 40s, minimalistic design approach of the 60s and 70s as well as script-like curves from the logos original look. B. The World War carried a wave of patriotism and the blue colour was introduced in the logo at 1950’s. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max. Noticed that the logo of Diet Pepsi has a different curve than the rest?
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